Vintage are in vineyard
09 November 2023

Top 5 tips for planning a memorable incentive trip

In the world of business, the concept of incentivizing employees has evolved significantly over the years. While traditional bonuses and pay raises remain important, there is a growing recognition that experiences can be even more motivating and rewarding. This shift in perspective has given rise to the power of incentive travel programs. 

As we mentioned in our previous blog, “Top 5 tips for creating incentive trips that truly motivate,” incentive trips are not just vacations; they are carefully curated experiences designed to reward and motivate high-performing teams.  
But planning such trips isn't a simple task, as there is more to it than just booking flights and hotels. So, to help you create truly remarkable incentive travel experiences, we have put together the top five tips that go beyond the obvious. 

car in the French countryside


Tip 1: Understand Your Audience's Desires and Interests 

In the realm of planning a truly remarkable incentive trip, the journey begins with a nuanced understanding of your team's desires and interests. Beyond the surface, this tip delves into the art of deciphering the subtler cues that can transform a run-of-the-mill trip into an unforgettable experience. 

While some might prefer a tropical beach getaway, others may crave an adventure in the mountains or a cultural exploration in a historic city. So, while surveys and direct inquiries have their place, there is an art to comprehending what makes your team members tick. Here's a more nuanced approach: 

a. Conversational Curiosity: Engage your team in meaningful conversations beyond the realm of work. Encourage them to share their dreams, bucket list destinations, and past travel experiences. Listen attentively not only to what they say but also to the enthusiasm and passion in their voices. These moments of unguarded conversation can reveal genuine desires and interests. 

b. Observe Their Choices: Pay attention to your team's choices in their daily lives. What books do they read? What movies or TV shows do they gravitate toward? These preferences can offer insights into their personality and the kind of experiences they might value most during an incentive trip. 

c. Extracurricular Activities: Team members often invest significant time and energy in hobbies and interests outside work. Take note of these activities, whether it is participating in sports leagues, volunteering, or pursuing creative endeavors.   

d. Stories and Anecdotes: Encourage team members to share travel stories or anecdotes from their past adventures. The emotions and details they emphasize can shed light on the type of experiences that resonate with them. These narratives are treasure troves of insight. 

Remember, the goal is not just to collect data but to forge a personal connection. When team members feel heard and understood on a deeper level, the incentive trip becomes more than a reward; it becomes a testament to your commitment to their individuality. 


Tip 2: Personalize the Experience 

One-size-fits-all incentive trips are a thing of the past. In today's world, personalization is key. To create lasting memories, offer participants the flexibility to choose from a range of activities or experiences during the trip. Allow them to select the excursions, dining options, or spa treatments that appeal to them the most. 

“In today's rapidly changing world, personalization isn't just a luxury; it's a necessity when it comes to incentive trips. Tailoring each experience to the individual not only demonstrates our commitment to our participants but also ensures that the journey becomes a truly unforgettable and meaningful adventure, sparking inspiration, motivation, and lasting memories that will resonate far beyond the trip itself."   

Giulia Brochetto, Country Director, TERRAEVENTS Italy 


Moreover, consider incorporating surprise elements that align with individual interests. A personalized cooking class for a food enthusiast or a private tour of a local art gallery for an art lover can make the trip even more special. Personalization enhances the experience and demonstrates your commitment to recognizing each team member's unique contributions. 



Tip 3: Focus on Education and Skill Development 

Incentive trips can serve as more than just a reward; they can also be a valuable opportunity for education and skill development. Consider incorporating workshops, seminars, or team-building activities that align with your team's professional growth. These activities can help team members acquire new skills, foster collaboration, and enhance their overall job satisfaction. 

For example, if your team is in a creative field, you could organize a workshop with a local artist or designer. If you're in the tech industry, you might arrange a visit to a cutting-edge technology center. Such experiences not only enrich your team's knowledge but also reinforce the idea that the incentive trip is an investment in their growth and development. 



Tip 4: Connect with the Local Community 

To create a meaningful and impactful incentive trip, go beyond the confines of the resort or tourist hotspots. Establish connections with the local community and engage in sustainable practices, such as CSR activities.  

The IRF’s Social Responsibility and Sustainability research revealed that sustainable practices are becoming increasingly important to clients nowadays. However, cost is still the primary barrier to the sustainability movement, which is why collaborating with a DMC can be highly significant to design sustainable and meaningful experiences. 

Participating in community service projects can also be a powerful way to give back and leave a positive impact on the destination. Encourage your team to get involved in local volunteer activities, such as cleaning the environment or helping at a local school. Not only will this create a sense of purpose, but it will also foster a deeper connection to the destination. 


Tip 5: Capture and Share the Memories 

The memories created during the incentive trip are a valuable asset. Ensure that you capture these moments through professional photography and videography. Create a dedicated platform or album where team members can access and relive these memories long after the trip is over. 

Additionally, encourage team members to share their experiences on social media. Use a designated hashtag and leverage user-generated content to showcase the trip's success and the joy it brought to your team. This not only extends the impact of the incentive trip but also reinforces a positive company culture. 



Incentive trips are a potent tool for motivating and rewarding high-performing teams. By understanding your audience, personalizing the experience, focusing on education, connecting with the local community, and capturing memories, you can plan a truly memorable incentive trip that goes beyond the obvious and demonstrates your commitment to your team's well-being and success. In doing so, you not only create lasting memories but also strengthen the bonds within your organization. 


So, don’t wait any further. Contact TERRAEVENTS and let’s start planning your next incentive travel program! 


Back to news