Name a country that offers golden coastlines, world-class gastronomy, historic palaces, futuristic venues and effortless travel connections. We’ll start: Spain.
When it comes to hosting corporate events, Spain has that rare ability to cater to both the practical and the aspirational; it works and wows. It’s where medieval castillos can become event venues, Michelin-starred meals double as team-building experiences, and sunsets are best enjoyed after a productive breakout session by the Mediterranean Sea.
This isn’t just another destination on the map; it’s a country designed to impress, inspire, and deliver. In this blog, we explore five top destinations in Spain that are perfect for elevating your next event.
Why choose Spain for a corporate event?
Planning an event is as much about logistics as it is about leaving a lasting impression, and Spain effortlessly meets this criterion.
As one of Europe’s premier event destinations, Spain offers a dynamic combination of world-class infrastructure, cultural diversity, and excellent value for money. For example, did you know that non-EU companies can benefit from VAT recovery options up to 21%? It obviously depends on the nature of the event and associated costs, submitted by every following September, but DMCs like TERRAEVENTS can assist you with this.
Furthermore, according to the latest 2024 ICCA (International Congress and Convention Association) rankings, Spain remains in the top three global destinations for international meetings. Major cities such as Barcelona and Madrid consistently attract global brands and organisations, while rising stars like Valencia and Sevilla are gaining momentum thanks to enhanced transport links and wise investment in infrastructure.
With a trusted DMC partner like TERRAEVENTS Spain, you receive unmatched regional knowledge and creativity with every project. With expert teams across Spain, we offer the local insight, strong supplier relationships, and logistical know-how needed to deliver exceptional events.
To discover more information on how a Destination Management Company like TERRAEVENTS can elevate your next event, read our blog titled, ‘What is a Destination Management Company? A Guide to Understanding DMC Services.’
1. Barcelona – Where Innovation Meets Mediterranean Charm
Effortless Accessibility to a Global Hub
Barcelona’s Airport connects over 200 destinations, making it a global gateway for international attendees. The city also boasts a reliable metro system and high-speed AVE trains linking directly to Madrid, Valencia, and even France – ideal for multi-city itineraries.
Iconic Venues and Coastal Elegance
Barcelona effortlessly combines innovation and heritage. You can host a beachfront cocktail reception at a five-star Hotel overlooking Port Vell, a product launch inside one of Gaudí’s architectural wonders in the Eixample District, or a gala dinner in the infamous Gothic Quarter.
However, one of TERRAEVENTS’ favourite venue in Barcelona is the Bastian Beach Club. This venue pays tribute to Barcelona’s Mediterranean ties and is just a short stroll from the sea. It boasts a modern aesthetic and invites guests to relax in the outdoor spaces and bask in the Spanish sunlight; perfect for hosting a daytime event, coupled with a break at the beach or an intimate evening under a sky full of stars.
Catalan Culture with a Modern Twist
Barcelona is a canvas for creativity and collaboration, and TERRAEVENTS Spain brings this to life through hands-on cultural activities that are as enriching as they are memorable.
- In our “Become Picasso” experience, guests step into the shoes of Spain’s most iconic artist for a workshop and learning experience. Guided by an expert art instructor, participants can explore the life of one of the most influential Spanish artists and create artwork following Picasso’s infamous collage technique.
- For the culinarily curious, “Master un Plato” offers an immersive cooking journey through Catalan flavours. This interactive session, led by expert chefs, encourages collaboration as teams learn to craft regional dishes like gazpacho or tortilla de patatas. This experience is culturally immersive, and the skills learned can then be applied in their home kitchens.
2. Madrid – Spain’s Sophisticated Capital
Effortless Global Connectivity
Madrid-Barajas Adolfo Suárez Airport is one of Europe’s busiest and most connected, with direct links to North and South America, Asia, and the Middle East. Within Spain, AVE fast trains make it easy to connect with cities like Sevilla, Valencia, and Barcelona in a matter of hours. Additionally, Madrid offers 12 metro lines and three tram lines that connect a large portion of the city.
Historic and Contemporary Settings in Madrid
Whether you choose a rooftop with views over Gran Vía or a historic Palacio, Madrid offers extraordinary venues that reflect tradition and innovation. Districts like Barrio de Salamanca and Paseo del Prado boast some of Madrid’s most luxurious hotels and boutiques, perfect for mid-afternoon shopping sprees and sipping cocktails with your colleagues.
A venue that deserves its recognition is Museo del Prado, Former Jeronimos Cloister. This is one of TERRAEVENTS’ favourite venues in Madrid. It combines architecture and art in harmonious beauty; very few event spaces offer this blend; a perfect space for a gala dinner accompanied by one of Europe’s finest art collections.
The Spanish Cultural Capital
As the capital of Spain, Madrid offers an array of cultural activities; here are some of our recommendations:
- TERRAEVENTS Spain can organise immersive flamenco masterclasses in a Flamenco School in Old Town. Your group will work alongside a professional dancer to learn the basic rhythms and movements of this UNESCO-designated art form, recognised as an “Intangible Cultural Heritage of Humanity.” These sessions don’t just entertain. They educate and offer guests a deeper understanding of Spanish emotion, music, and storytelling through movement.
- Give your guests a hands-on taste of Spanish music with a guitar session led by a local maestro in a traditional setting. As they learn rhythms and techniques such as the signature rasgueado and tremolo techniques, they’ll also hear stories of how this iconic instrument shaped Spain’s cultural identity, making for an engaging and soulful group experience.
3. Mallorca – An Island Escape for Unforgettable Incentive Trips
Easy Flight Access Across Europe
Palma de Mallorca Airport serves over 180 destinations across Europe and is exceptionally well-connected during the spring and summer months. For C-suite executive groups that need impressing, consider private charter flights or VIP transportation.
Unique Outdoor Venues and Seaside Settings
Are you looking to host guests in a luxury venue with breathtaking beachfront views? Or perhaps a stunning cliffside location where attendees can soak in Mallorca’s natural beauty?
Mallorca’s coastline and countryside offer a diverse selection of unique venues set within spectacular landscapes. A favourite of TERRAEVENTS is the, what we call, “Spanish Village,” nestled among the island’s rolling hills. This open-air venue, created in the 1960s as a tribute to Spanish architecture, features 72 reconstructed buildings representing the country’s diverse regions, from Andalusian courtyards to Gothic Catalan façades.
By night, it transforms into an atmospheric event space: lantern-lit walkways, live Spanish guitar, al fresco dining beneath festoon lights, and flamenco performances under the stars. With flexible indoor and outdoor settings, it caters to galas of any size.
Authentic Balearic Experiences to Inspire Teams
When people think of experiences in Mallorca, they typically think of catamaran boat cruises around the coastline. However, why not reward your team with experiences that connect them to the island’s heritage and landscape?
- Introduce guests to the art of glassblowing at the Orquidea Mallorca Pearl Factory, through TERRAEVENTS’ Pearls of Wisdom’ experience. Here, teams can witness master glassmakers at work, learn about the intricate process behind creating exquisite pearls, and explore the museum and showroom in a private visit designed to inspire and educate.
- Are your guests passionate about sports? Then a visit to the Rafa Nadal Museum Xperience is a must. Here, they can admire Nadal’s impressive collection of trophies alongside sports memorabilia donated by world-renowned athletes. For a truly exclusive experience, suit up in your tennis whites and sharpen your skills with one of the Academy’s expert instructors. Who knows — you might just be the next Nadal!
4. Sevilla – Where Tradition Ignites the Senses
Southern Spain Made Easy with AVE Access
Though Andalusia feels like a world apart, Sevilla is impressively well-connected. The AVE high-speed train from Madrid takes just over 2.5 hours. Meanwhile, Seville Airport offers direct service to 57 international destinations across Europe and North Africa and 20 Spanish destinations.
Andalusian Allure with Historical Significance
Sevilla effortlessly blends rich history with vibrant culture. You can enjoy a sunset cocktail in the lush gardens of the Real Alcázar, a gala dinner in a traditional Andalusian patio overlooking Sevilla, or a flamenco-inspired awards night in the atmospheric Jewish Quarter, with its maze of charming streets and historic landmarks.
One of TERRAEVENTS’ favourite event venues in Sevilla is Casa Guardiola.
Located in the heart of Sevilla, Casa Guardiola is a 19th-century palace offering a refined setting for events. Walking through the large iron gates, the central courtyard and Patio Columnas, is a lush, open-air space ideal for cocktail receptions or gatherings of up to 200 guests. Inside, the grand reception hall accommodates up to 285 attendees, combining historic character with modern comfort.
The venue also includes elegant salons for private dinners or breakout sessions, and a tranquil terrace for networking under the stars – making it a flexible and memorable choice for events in Sevilla.
Growing Together: Hands-On Mediterranean Reforestation in Andalusia
Do you want an activity that blends experientialism with purpose?
Inspire your guests with a hands-on Mediterranean reforestation activity set in the stunning Andalusian landscape. Guided by expert reforestation instructors, attendees receive all the tools and materials needed to plant and nurture indigenous Spanish tree seeds.
This meaningful experience not only fosters team connection but also aligns with corporate social responsibility and sustainability goals. By contributing directly to the restoration of local ecosystems, guests leave with a lasting sense of impact and a deeper connection to the region’s natural heritage.
5. Valencia – The Rising Star of Spanish Events
Strategic Coastal Location with Seamless Transport
Valencia’s airport offers excellent European connectivity, and its position on the high-speed rail line between Madrid and Barcelona makes it an accessible addition to multi-city programmes. Its walkable city centre is a logistical dream for planners.
Mediterranean Style, City Sophistication: Where to Host your Event in Valencia
Valencia blends historic charm with contemporary flair and is becoming a popular destination choice for events. From the narrow, atmospheric streets of El Carmen to the modern lines of the City of Arts and Sciences, the city is full of contrast and character; there’s something for everyone in Valencia.
Think, rooftop venues overlooking the cathedral domes, a restored palace with hidden courtyards to host an idyllic gala dinner, or a sleek venue by the marina perfect for an evening cocktail soirée.
Discover the Unexpected in Valencia
In Valencia, the extraordinary lies just beyond the obvious — and with the right DMC partner, you can unlock access to moments no guidebook could offer. Think: an after-hours takeover of the futuristic City of Arts and Sciences, where delegates enjoy dinner beneath the shimmering skeleton of L’Oceanogràfic, surrounded by marine life.
Or think a hands-on paella masterclass led by a local chef on a working rice farm in Albufera — complete with a private boat ride at sunset through the tranquil lagoon. Interesting, right?
Looking for something more adrenaline-fueled?
How about a high-speed sailing regatta with former America's Cup professionals, and exclusive access to Valencia’s prestigious sailing clubs?
Or, for a cultural deep dive, let TERRAEVENTS open doors to centuries-old silk workshops in the heart of the old town, where artisans reveal secrets passed down through generations — finished with a bespoke gifting experience.
Final Thoughts: We’ve all Heard of These Destinations, But Have You Experienced Them Truly?
At TERRAEVENTS Spain, we believe local expertise is the cornerstone to a successful event. Everyone knows about Spain and its Mediterranean charm, but very few people know how to create event experiences that incorporate the essence of Spanish culture.
With teams across Spain, we combine creativity with precision, transforming ambitious event ideas into seamless reality.
We don’t just plan events – we craft journeys.
Contact TERRAEVENTS Spain today and let’s plan together your next event journey in Spain!
