Field of Crops
12 December 2023

The future of events: Embracing sustainability in event planning

In an era defined by climate change awareness and a growing emphasis on responsible living, the events industry is at a crossroads.  

Events, ranging from small meetings or incentive trips to massive conventions, have traditionally been associated with extravagance and excess. However, in recent years, the perception of sustainability in event planning has undergone a remarkable transformation.  

As we look to the future of events, it becomes clear that embracing sustainability is not just a choice but an imperative. 


The Changing Perception of Sustainability in the Events Industry 

Sustainability in event planning was once an afterthought, something that organizers might consider if they had extra time or resources. However, this perception has shifted drastically in recent times. The changing climate and environmental concerns have thrust sustainability into the limelight, and the events industry is no exception. 

Previously, event planners focused primarily on creating extravagant experiences with little regard for their environmental impact. The emphasis was on dazzling displays, opulent decorations, and indulgent menus. But as the world grapples with the consequences of climate change and the depletion of natural resources, the events industry has had to adapt. 

Today, sustainability is seen as an essential element of event planning. Event professionals are increasingly recognizing the need to reduce their carbon footprint and minimize the environmental impact of their events. This shift is not only driven by ethical concerns but also by consumer demand. As reported by the IRF’s Social Responsibility & Sustainability report, attendees are now more conscious of the environmental impact of events, and they expect organizers to be responsible stewards of the environment; in particular, DMCs and hotels are expected to be at the forefront of implementing green practices. 


 ladies planting trees

But How Much Do We Care About Sustainability When Planning Events? 

The question of how much we care about sustainability when planning events is a complex one. It varies widely depending on factors such as the type of event, the location, and the audience. For example, according to research, North America places less emphasis on sustainability than the rest of the world. While in Europe and other countries, there is a clear trend towards greater concern for sustainability in event planning. 

One significant indicator of this shift is the adoption of sustainability certifications and standards for events. Organizations like the Global Sustainable Tourism Council (GSTC) and the Events Industry Council (EIC) have developed guidelines and certification programs specifically for the events industry. These certifications provide a framework for event professionals to assess and improve the sustainability of their events. 

In addition to certifications, there is a growing awareness of the social and community impact of events. Sustainable event planning now extends beyond just environmental considerations to include social and economic factors. Event planners are increasingly looking for ways to support local communities, promote diversity and inclusion, and create positive legacies for the areas where their events are held. 


The Impact of Sustainable Events 

Organizing a sustainable event can profoundly impact communities, territories, and the environment. Let's explore these impacts in more detail: 

  • Community Impact: Sustainable events often involve collaboration with local communities. Event organizers may work with local artisans, hire locally, and source products and services from nearby businesses. This not only supports the local economy but also fosters a sense of community engagement. Additionally, sustainable events can leave a positive legacy by investing in community projects or initiatives that benefit residents long after the event is over. 

  • Territorial Impact: Sustainable events take into account the unique characteristics of the event location. Whether in a natural setting or an urban environment, organizers strive to minimize disruption and protect the local ecosystem. This may involve waste reduction, responsible resource management, and efforts to preserve the area's natural beauty. By doing so, events can coexist harmoniously with their surroundings. 

  • Environmental Impact: Perhaps the most obvious aspect of sustainability in event planning is its impact on the environment. Sustainable events aim to reduce their carbon footprint through measures such as energy-efficient lighting, waste reduction, and transportation alternatives. They may also incorporate renewable energy sources and offset carbon emissions through initiatives like tree planting or supporting renewable energy projects. The result is a significant reduction in the event's environmental impact. 


local market


The Double-Edged Sword of Sustainable Events 

As we embark on the journey towards sustainable event planning, it is essential to acknowledge the elephant in the room: cost. While the benefits of sustainability in events are undeniable, the financial considerations can be a significant barrier for many event planners, as also reported by the Incentive Research Foundation

Eco-friendly practices, energy-efficient technologies, and eco-conscious sourcing can sometimes entail higher upfront expenses. This presents a dilemma for event organizers who must weigh the immediate financial burden against the long-term benefits of sustainability. 

It is crucial to recognize that this is not a zero-sum game. While sustainable practices may incur additional costs initially, they often yield financial advantages in the long run. These benefits may include reduced utility bills, decreased waste disposal fees, and improved brand reputation, which can attract more attendees and sponsors. The challenge lies in navigating the path towards sustainability while managing budgetary constraints. 



The future of events is undeniably intertwined with sustainability.  
The perception of sustainability in event planning has shifted dramatically, and event professionals are increasingly recognizing their responsibility to minimize their impact on the community, territory, and environment.  

By embracing sustainability, the events industry can not only meet the expectations of socially conscious attendees but also leave a lasting positive legacy for future generations. As we move forward, sustainability will be at the forefront of event planning, driving innovation, creativity, and positive change in the industry. 


If you want to find out how to create a sustainable yet creative event, contact the TERRAEVENTS team! 

Back to news