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5 reasons to plan your event and incentive trip in Florence


Home to Italy’s most visited museum, the magnificent Uffizi Gallery, holding a collection of priceless works mostly from the Renaissance and the Academy Gallery, custodian of Michelangelo’s masterpiece sculpture “David”


A classic villa on the hills of Florence for a hands-on cooking lesson with the lady of the house


Strong culinary traditions – from the typical T-Bone steak “Bistecca alla Fiorentina” to the finest Extra Virgin olive oil


Tailormade tours of the artisan shops of Florence with hands on activities – ceramics, fresco painting, leatherwork, creating your own perfume


Private venues – museums, palazzi, villas & castles – recreate a medieval evening or a midsummer’s nights dream in the gardens of a Tuscan villa

Other main Italian Destinations

Amalfi Coast

Southern Italy's famous coastline, home to some of Italy's finest hotels and restaurants, all perched along a beautiful coast of rugged cliffs and sandy coves.


Leader of Italy’s fashion and design industry but also a city steeped in history– home to the landmark Gothic Il Duomo and a multitude of inspiring art galleries, museums and churches.


The world’s greatest outdoor museum, a heady mix of haunting ruins, awe-inspiring art and vibrant street life!


Gloriously romantic in spring, triumphant in summer, noble in autumn and seductive in winter, it is a popular incentive destination year round.