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DMC insight: Italy

Uncovering Italy as a destination for events & incentives

Italy elates, inspires and moves like no other. The country is one of nature's masterpieces, with extraordinary natural diversity matched by few.

From the north's icy Alps and glacial lakes to the south's fiery craters and turquoise grottoes, this is a place for doing as well as seeing making it perfect for immersive events and incentives.

One day you're tearing down Courmayeur's powdery slopes, before jumping aboard venetian gondolas to meander around the most mysterious place in the world. Whilst the next day you can enjoy a vintage car tour among Chianti vineyards, stopping for a wine tasting or dining experience in breathtaking restaurants where Rome sits at your feet, finish the day by diving in coral-studded Campanian waters.

Not bad for a country that’s not much bigger than Arizona.

Venice Florence Rome Amalfi Coast Milan Dolomites Sicily Sardinia Turin & Langhe FoodValley Alps Apulia Lakes main destinationsclick through other destinations served
Amalfi Coast

Amalfi Coast

Southern Italy's famous coastline, home to some of Italy's finest hotels and restaurants, all perched along a beautiful coast of rugged cliffs and sandy coves.

Florence skyline at sunset


Surprisingly compact, with hidden treasures around just about every corner. The cradle of the Renaissance pulls millions visitors for its palaces and legendary attractions, tuscan cuisine and gelato stands.

View of Milan


Leader of Italy’s fashion and design industry but also a city steeped in history– home to the landmark Gothic Il Duomo and a multitude of inspiring art galleries, museums and churches.

Rome skyline


The world’s greatest outdoor museum, a heady mix of haunting ruins, awe-inspiring art and vibrant street life!

Gondolas in Venice


Gloriously romantic in spring, triumphant in summer, noble in autumn and seductive in winter, it is a popular incentive destination year round.